The Philippines’ first Stevia grower and manufacturer company, Glorious, sees a positive financial outlook and growth in sales despite the pandemic as more and more Filipinos are looking for healthier alternative options.
According to agribusiness finance giant Rabobank, Stevia’s sales are expected to reach $700 million worldwide in the next few years as consumers in and around the Philippines are choosing calorie-free sugar or keto-friendly sweetener alternatives.
WHAT IS STEVIA?
Stevia is an herb that has been grown in tropical climates for centuries. It is a small bushy plant that belongs to the sunflower family and grows in Paraguay and Brazil, but it can be quickly grown elsewhere.
The Stevia plant or Stevia Rebaudiana has 150 species that originated from North and South America. For centuries, the people of Paraguay add them to their foods as sweeteners, and countries like Korea, Brazil, China, Japan, and South America, have long used stevia.
Before, Stevia was restricted to the health food market without any FDA approval. Recently, it is now widely used as a natural substitute for artificial sweeteners in many products.“Stevia has been touted as a safe and healthy sugar substitute with proven health benefits. It can sweeten foods, and it has several health benefits, including decreased calorie intake, lower blood sugar levels, and less risk of cavities,” said Maura De Leon, the woman behind Glorious, the country’s first stevia grower and manufacturer.
Currently, it is produced by lots of countries, with China as the number one exporter of stevia products, and can be purchased at garden centers for home growing. People who have diabetes can benefit from stevia.
BENEFITS OF STEVIA
Choosing pure stevia extract can help maintain normal blood sugar levels and should be used in moderation. Stevia can also help cut down added sugar consumption, which can be beneficial for children. High sugar intake in children could lead to heart disease due to reconstructing triglyceride and cholesterol levels, contributing to children’s weight gain. Substituting added sugar for stevia can minimize these risks. At the same time, moderate consumption of foods with stevia and other sweeteners can prevent adverse side effects and promote overall health. What’s even better is that you can add Stevia to make healthy desserts that are diabetic and keto-friendly. This is great for people who have a sweet tooth but can’t indulge because of health restrictions.
While it has zero calories, stevia is 200 times sweeter than refined sugar and does not affect blood sugar. It is a popular option for people looking to lose weight but who want to reduce their sugar intake.
“Stevia is much sweeter than sugar, so you don’t have to add much. It’s good to note that the Philippines is also catching up on the use of this natural sweetener in various food preparations,” added De Leon.
Stevia products such as teas, juices, healthy coffees, chocolate beverages, and natural sweeteners, manufactured by Glorious, are approved safe by the Food and Drug Association (FDA) even for people who have diabetes.
Glorious Blend has a 7-in-1 healthy coffee mix made with proven medicinal ingredients like Malunggay, Mangosteen, Calcium, Gotu Kola, and sweetened with Sweet & Fit Stevia. A 3-in-1 coffee mix with Stevia, a 7-in-1 choco mix, 4-in-1 coffee with Malunggay, a 5-in-1 coffee mix with Brown Rice, and the MaxiTrim coffee.
Glorious Blend products are locally sourced and manufactured. They support local farmers, stevia growers, and other agricultural communities.
For more information about Glorious, the Stevia Company, you may visit their website at https://gidc.com.ph/